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LIQMET, a liquid metal company, was operating in a niche where competition may seem limited but is rather fierce. The company was unable to provide the smooth digital experience that customers have grown to expect. This is due to an old infrastructure that was non-optimised for a modern digitised presence. As a result, they asked Corporality Global to assist them in developing a new strategy to position them as a digital-first company. Following a review of incremental ways to improve old systems, the goal was set to create an entirely new platform that would provide a greater client experience.
Laying the groundwork: We used our Interactive Blueprint method to turn strategic use cases into requirements and choose the platform on which LIQMET could create the customer-centric features that will shape the industry’s future. The plan was completely customised to reduce risks and provide the company with the required competitive edge.
Establishing the brand: Corporality Global brought together a team of experts inclusive of designers, developers, and writers to draft a strategic master plan that would empower branding messages to provide outstanding branding results. While using the most up-to-date technology stack promises high-voltage results, we also made sure that the transition from one version to the next is as seamless as possible. Once completed, the new platform would become a slick sales conversion funnel allowing for sophisticated pricing and cross-selling.
LIQMET’s new platform dramatically increased the percentage of visitors and customer interactions. The company was now better equipped to rule by price comparison and the solution further let them focus on other innovations. The key to our blueprint selection was the integrated team of experts at Corporality Global who also enabled us to understand the time and effort required to deliver the innovation.
We put LIQMET in a position where it could lead industry disruption instead of becoming its victim.
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