Google's June 2025 core update brings another shake-up to search rankings
<p>Google began rolling out its June 2025 core update on 30 June, the second broad core update of the year. As usual it reshuffled rankings across many industries and took a few weeks to settle.</p>
Google confirmed the June 2025 core update on 30 June and said the rollout could take up to three weeks. It finished on 17 July. Core updates do not target individual sites. Instead Google refreshes how it weighs quality and relevance across the whole index, so pages can rise or fall even when nothing on them has changed.
Businesses that saw a dip should resist the urge to make panicked changes overnight. Google's own guidance has been consistent for years. There is no single knob to turn. The recovery play is to keep improving the depth, accuracy and usefulness of your content and to fix the pages that were thin or outdated.
What made this update land differently was timing. It arrived just as AI answers were reshaping search behaviour, so some of the traffic shifts owners noticed were a mix of the core update and the broader move towards AI-generated results. Reading the two apart is the real skill this year.
- ✓The June 2025 core update rolled out from 30 June and finished on 17 July.
- ✓Core updates re-score the whole web, so pages can move without any changes to them.
- ✓Improve content depth and accuracy rather than making rushed, reactive changes.
Related Digital Pulse Stories
Explore More Digital Pulse
Keep up with everything changing across AI, Google Search, social media and advertising.