Is Your Website Ready for Buyers in Your Industry?
We read your site the way your buyers do and score whether it answers what they need before they enquire — with the evidence and the fixes.
Scored Along Your Buyer's Journey
Buyers move from understanding what you do, to believing you can deliver, to evaluating the details, to taking action. We check every step, plus the site experience underneath it — 35 checks, out of 100.
Understand
Clarity · 15
A clear headline, what you offer, the language your buyers use, and where you operate.
Believe
Trust & Proof · 20
Reviews, case studies, client logos, your team, credentials and real business details.
Evaluate
Buyer Information · 15
Pricing guidance, an FAQ, how your process works, and genuinely helpful content.
Act
Ease of Action · 15
Click-to-call, an enquiry form, a clear call to action, online booking or chat, and response times.
Industry
Industry Must-Haves · 15
Five checks specific to your industry — the things your buyers look for before shortlisting you.
Experience
Site Experience · 20
HTTPS, mobile-friendliness, page speed, page weight, scripts, Google indexing, schema, social tags and image alt text.
Every Industry's Buyers Look for Different Things
Professional services (accounting, legal, consulting)
- ✓Free consultation
- ✓Professional accreditation
- ✓Fees explained
- ✓Who you specialise in
- ✓Confidentiality
B2B services & agencies
- ✓Free audit or strategy call
- ✓Quantified client results
- ✓Clear process
- ✓Industries served
- ✓Packages or pricing
SaaS & technology
- ✓Free trial or demo
- ✓Transparent pricing
- ✓Integrations
- ✓Security & compliance
- ✓Help centre or docs
Trades & local services
- ✓Licensed & insured
- ✓Service areas
- ✓Emergency / same-day
- ✓Free quote
- ✓Guarantee or warranty
Health, wellness & clinics
- ✓Online booking
- ✓Practitioner qualifications
- ✓Health funds / Medicare / NDIS
- ✓Opening hours
- ✓First-visit info
Manufacturing & industrial
- ✓Quality certifications
- ✓Capabilities & equipment
- ✓Request a quote
- ✓Industries served
- ✓Datasheets / capability statement
Education & training
- ✓Course details
- ✓Fees & funding
- ✓Accreditation
- ✓Online enrolment
- ✓Start dates / intakes
E-commerce & retail
- ✓Shipping & delivery
- ✓Returns & refunds
- ✓Payment options
- ✓Product reviews
- ✓Customer support
Common Questions About Buyer Readiness
What is a Buyer Readiness score?
It measures how well your website answers the questions buyers in your industry need answered before they enquire — what you do, whether they can trust you, what it costs and how it works, how easy it is to get in touch, and whether the site itself is fast, secure and mobile-friendly. It is scored out of 100 across six areas.
How is this different from a website health or SEO grader?
Health and SEO graders mostly check technical things like speed and tags. Buyer Readiness covers those basics too (security, mobile, speed, indexing, schema), but most of the score is about persuasion: whether a real buyer finds the proof, information and next step they need. A fast, well-optimised site can still lose buyers if it hides pricing, has no reviews or makes enquiring hard.
Which pages do you check?
Your homepage, plus the key buyer pages it links to — such as services, pricing, case studies, reviews, about, FAQ and contact. Every finding in your report shows the page and the exact text we found, so you can verify it.
Why does my industry matter?
Buyers in different industries look for different things. A homeowner wants to see "licensed & insured" and your service areas; a patient wants online booking and health fund information; a software buyer wants a free trial and integrations. Choosing your industry adds five checks specific to your buyers.
Why might something I have not be detected?
We read your public pages as they are delivered to a browser. Content that only appears after JavaScript runs, sits behind a login, or lives on pages not linked from your homepage may not be seen. If a check looks wrong, that is often a sign buyers may also struggle to find it.
Is it free?
Yes. Your score, category breakdown and top fixes are free and instant. The full report with every check and the evidence we found is also free — we just ask where to email it.
BUYER-READY
FOR FREE