Today, mobile devices account for over 60% of visits from organic search. And as mobile searches increase, desktop searches continue to decline. So if you’re aiming to build a strong brand presence online and generate leads, you can’t ignore mobile SEO.
What is mobile SEO?
Giving visitors to your mobile site a first-rate experience is the core of mobile SEO. It’s important to have a mobile site that loads quickly and without any problems and that displays excellent information that is relevant to consumers’ search queries. Having a faultless mobile site is crucial in today’s mobile-first market.
Mobile SEO is essential because it enables you to connect with your clients at the ideal time and place and provide them with the greatest possible experience. Millions of individuals have learned about the smartphone’s many benefits, and even the top executives conduct a quick search on mobile. You require a mobile SEO strategy to connect with these people.
How to optimise your site for mobile SEO
- Responsive design
You may provide the same page to desktop and mobile users using responsive design. Every time, the server transmits the exact identical HTML code, but depending on the device, CSS modifies how the page renders. Take a look at Corporality Global’s website as an example below. The content rendered differently on mobile to give visitors the best experience.
Search engine giant Google also advises utilising responsive design. You won’t have to deal with duplicate content problems or redirects that can slow down your site if you use responsive design. An individual responsive page can be made in its place for every item of content.
- Make Your Content Mobile-Friendly
How do you make your content mobile-friendly?
To start off, remember that short paragraphs on a desktop will appear much longer on a mobile device. Include no more than one idea every paragraph to keep the text legible.
While there is no ideal amount of sentences to include in each paragraph, it can be simpler to read a paragraph if it has fewer sentences. Creating shorter phrases from longer ones might also be beneficial. Mobile users can skim more readily in this fashion.
You can also try breaking down long text by adding tables, photos, videos, or using bulleted or numbered lists, or other formatting.
Another thing you can do to make your content mobile-friendly is to add white space. The readability of any page is enhanced by leaving white space (or plain blank space) between text blocks, graphics, margins, and other elements. In fact, up to 20% of white space can increase comprehension.
3. Boost page loading times and speed
One of the most crucial aspects to take into account when optimising your website for mobile SEO is page speed. 53% of mobile users, on average, will leave a website if it takes longer than 3 seconds to load.
Image optimization should be your first priority. Your website will load much more slowly if you have a lot of images.
Second, your site’s video hosting has a significant impact on how quickly it loads. Think about uploading videos on Vimeo or YouTube, instead of hosting them on your site.
Additionally, consider developing accelerated mobile pages (AMP). You may help your website load more quickly for mobile users by using Google’s AMP plugin.
To check the performance of your mobile site, you can use a number of Google tools, such as the Mobile-Friendly Test and PageSpeed Insights.
4. Avoid Using Pop-Ups
Popups can be a useful tool for boosting customer engagement or promoting sales on your website. However, they might not be ideal for mobile users.
Popups occupy a lot of screen real estate, which may restrict the message you want to convey. Additionally, they might result in a rise in bounce rates, or the amount of time visitors spend on your website.
For years, Google has also punished “intrusive pop-ups.” It has notably criticised interstitial pop-ups that immediately hide the page’s main content when it loads.
But take note that pop-ups that request users to accept cookies or confirm their age are OK. Even a conventional advertisement is acceptable as long as it occupies a reasonable amount of screen real estate.
5. Use keywords optimised for voice search
Voice-enabled gadgets are used often by 65% of consumers between the ages of 25 and 49. So it makes sense to optimise your content for conversational or semantic search in order to appeal to users of voice search on their smartphones.
People who conduct searches on voice assistants frequently use more informal language. Find long-tail keywords that are based on questions to optimise for this. For example, “where can I buy a teeth cleaning device?”
6. Optimise your title tags and meta data for mobile
The CTR (click-through rate) of your page can be raised by optimising your title tags and meta descriptions.
It’s critical to keep in mind that screen size plays a significant role in mobile SEO and search engine results pages (SERPs). On mobile devices, make sure your headings aren’t set to huge sizes.
Keep your title tags between 50 and 60 characters long to optimise them for mobile search. Almost all or 99.99 percent of titles longer than 70 characters are shortened or rewritten by Google, so make sure that they are within the ideal length.
Additionally, your title tag can be further optimised by including one primary keyword and front-loading important information.
As for your meta descriptions, they should not exceed 120 characters. If they are any longer, they are perhaps too long for mobile. Google might also delete or rewrite them.
An effective meta description should include your main keyword, a summary of the information on your page, and a call to action or value proposition to entice clicks.
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