Divine Intercession Australia
Intended Maturation Model Helps an NGO Get Back on Track
The continued success of a non-profit organisation completely depends upon funding, donations and product purchases. As part of a marathon strategy, Corporality worked across complex hurdles to build a unified force of growth.
A unified force of growth, built to turn awareness into lasting funding.
From limited awareness to a unified force for growth.
Divine Intercession Australia, an NGO, extends a helping hand to various classes in society, including immigrants seeking assistance in a foreign land. The institution under the leadership of Joseph Sesay also caters to other religious causes including demonic vindication while trying to provide for basic needs such as food, clothing and water to those in need within and outside the community.
However, the institution was suffering due to the lack of funds, which was a direct result of the lack of widespread awareness amongst people. The small audience was not enough to propagate what Divine intended to do on a much larger scale. Besides, they did not have the kind of internal strength to execute and implement their goals and objectives that was so crucial for their growth.
The continued success of a non-profit organisation completely depends upon funding, donations and product purchases.
— Corporality GlobalSteady visibility gains, translated into sustainable revenue.
Within a year, social media visibility grew steadily, brand positioning improved, and a 100% increase in digital presence was achieved. Sales orders grew, resulting in a 2% YoY revenue growth and long-term monetisation.
A budget-conscious strategy for measurable growth.
While re-establishing the NGO’s vision, we planned every single task in accordance with their budget and managed resources within and outside the organisation to steer their end goals.
An optimal mix of designers, developers and writers was used to capture the synergies. We implemented a multi-phase corporate strategy using the intended maturation model to audit and elevate their position.
Evaluation & Audit
Used the intended maturation model to perform a comprehensive audit. Set aggressive timelines to hit marketing and saleability targets while focusing on expanding the customer and sponsorship bases.
Market & Digital Assessment
Gathered a comprehensive assessment of the products sold, territories covered, and customers targeted. Assessed their digital marketing and YouTube Australia activity.
Engaging with Leadership
Connected with the institution's stakeholder(s) to develop and frame an integrated methodology while analysing various options for their future digital state.
Implementing the Semantics
Put the inference of our analysis through a disciplined pathway designed to positively impact customers, territories, and products while ensuring recognition amongst a greater audience.
Launch & Role Evolution
Achieved all synergies within the timeline, evolving a new set of roles and responsibilities while ensuring key stakeholders received clear communication about institutional plans.
A sustainable engine for donations, sales, and growth.
Within a year of planning, there was a steady increase in all social media visibility and engagements, which resulted in growth and proper brand positioning. Guided by a new plan, the organisation was able to incorporate sales enablement tools including revised training programmes that realised net synergies of up to a 100% increase in their digital presence.
Sales orders also began to gradually increase resulting in a growth in revenue of up to 2% year on year. Corporality Global established a strong working relationship with Divine Intercession Australia and continued to service their noble cause.
Steady monetisation and a 100% digital boostA unified force of growth resulted in increased product purchases, donations, and sustainable funding.
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