Tech Consultants
Positioning Tech Consultants For Success
Tech Consultants offer flexible recruitment solutions, helping companies of various sizes find the best employees. Corporality Global helped them launch for success with a foolproof Brand Positioning and Business development approach including website design, content marketing, SEO, and social media management.
Shifting from outbound-only to a high-converting inbound engine.
Too reliant on outbound, ready to build an inbound engine
Tech Consultants is one of the leading contract and permanent staffing solutions providers in Australia. However, despite its current position in the market, they still needed a lift with improving their presence online since most of their leads come from outbound efforts and other sales-heavy strategies.
They knew the potential of inbound marketing and how it can help them position their brand for an even further success. Corporality Global, which is a constant partner for Tech Consultants, was more than happy to do the work and knew what exactly they needed to bridge this gap.
"Websites act as an online billboard and a must-have for any organisation looking to position themselves online. It must be a high-converting tool, not merely a simple advertisement."
— Corporality GlobalVisibility, conversions, and lasting relationships
The strategy successfully drove traffic to the website, created a more human-to-human B2B experience, improved visibility, and generated conversions from the get-go through precisely targeted keywords and market research-backed content.
A rebuilt website, split by audience
This is where we started. We conducted an audit of the current Tech Consultants website and found that its current content needed updating to reflect what they do, its user experience was not converting as expected, and its keyword targeting was outdated.
With Corporality Global’s website blueprint services, the design and development began. Separate sections were created in the website for two major target audiences: employers and employees. Lead capture tools including pop-ups and forms were also installed to guide users seamlessly through the marketing funnel.
Website Audit & Blueprinting
Conducted a deep audit identifying outdated content, poor conversion paths, and ineffective keyword targeting to establish a new website blueprint.
UX Redesign & Lead Capture
Designed personalized website sections for both employers and employees, integrating strategic lead capture tools like pop-ups and forms.
52-Week Email Strategy
Developed a year-long email marketing campaign tailored for business leaders, providing timely HR and recruitment advice to nurture relationships.
Content & Social Media
Created targeted social media pages and blog posts driven by market research and optimal keyword integration to ensure content reached the right audience.
Inbound Shift Execution
Transitioned the brand from an outbound, sales-heavy model to a human-to-human inbound experience that educates and generates leads automatically.
A human-to-human B2B experience, driven by content
To drive consistent traffic to Tech Consultants’ new website, Corporality Global successfully deployed and managed social media pages alongside targeted blogs. Each post was well-thought of and a product of extensive market research.
By employing the right keywords, we ensured that each piece of content reached the right audience at the right time. The transition to inbound marketing not only increased their visibility but also generated meaningful conversions from the get-go, establishing lasting relationships with business leaders.
Forging relationships with business leadersA successful shift to inbound marketing resulted in immediate conversions, improved visibility, and a highly engaging 52-week nurture strategy.
Ready to turn outbound reliance into an inbound growth engine?
BUSINESS TO THE
NEXT LEVEL?
We provide strategic consulting to businesses worldwide. Want to expand your business globally, or want to achieve great success in your respective industry? We got your back.