BuildQ Group
Revamped Corporate & Operating Models Increases BuildQ Group's Sales
How Corporality redesigned BuildQ's digital presence and operating model — turning fragmented distribution and low visibility into measurable commercial growth.
A digital presence redesigned to make quality, trust and commercial potential visible.
From fragmented distribution to measurable commercial growth.
BuildQ Group is one of the trusted home builders based in Sydney. They have over 550 completed projects and satisfied clients in New South Wales. As a company composed of goal-driven experts passionate about making each of their client's dream home a reality, they were looking to scale.
To make that happen, they needed an increased awareness about their brand, a targeted sales approach, and streamlined processes. Their digital visibility was very low, and they were missing many commercial opportunities across their target client segments. The company was frequently wasting their efforts and missing out on significant possibilities that were right in front of them.
Identifying the right mechanisms and operating them in a purposeful, coordinated manner is often required for growth.
— Corporality GlobalMeasurable commercial growth, sustained beyond the engagement.
BuildQ achieved 2-3 qualified client inquiries per week, a 13% increase in total digital visibility, and a projected 5% increase in average sales. An operational analytics team was also established to sustain performance beyond the engagement.
One connected growth engine, delivered end to end.
We assisted BuildQ Group in evaluating and ultimately redesigning its digital front in order to gain new customers while increasing the value of existing customer relationships.
We proposed a new strategy that included an inbound evaluation model and methodology. With this, we demonstrated how a restructuring of the company's digital presence and corporate culture would target prospective new customers while using data on new home constructions and other commercial activities. Corporality also recommended that the company provide its sales force with a data-driven understanding of its clients, including unique patterns of behaviour and varied levels of interest.
Customer Base Review & Segmentation
Analyzed BuildQ's existing customer network, segmented by product category and geography, identifying which segments had the highest growth potential.
Analytical Market Model
Created an analytical model to calculate what each identified customer segment's maximum potential might look like to identify where BuildQ had the most room for expansion.
Digital Operating Model Redesign
Redesigned BuildQ's digital product-level sales pitches aligned to each customer segment, and translated the model's output into a digital display to promote front-line adoption.
Distribution Strategy & Sales Enablement
Developed data-driven branding and restructuring strategies ensuring each customer received the right amount of attention, using a segmentation-based framework to predict success.
Operations Analytics Function
Provided additional support functions — including an operations analytics team — to ensure long-term performance measurement and sustained commercial momentum beyond the initial engagement.
A stronger commercial foundation, built to last.
Corporality paid great attention to our client's front line from the start, understanding that their input was crucial to both designing a new digital model and gaining internal support for it. The company's agents were ecstatic to embrace new technologies that could strengthen client relationships. Overall, their growth was boosted by around 15% as a result of our proposal.
2 - 3 new qualified client enquiries per weekConsistent, measurable pipeline generation from their target home construction buyer segments.
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