Fastgrow Finance
Unique Brand Positioning Helps Fastgrow Finance Break New Ground
Corporality Global created a unique brand positioning that extended the company’s reach into the market, bringing their brand to life for their target demographic.
A repositioned finance brand built to stand out and speak directly to its target market.
A category leader needed a position sharp enough to convert on sight.
Fastgrow Finance is a mortgage broking and consulting firm for clients in NSW and across Australia. To preserve category leadership, Fastgrow Finance needed to revamp its brand positioning.
The company wanted to stand out from the crowd while also underlining its particular positioning. It also required a strategy that would not only bring their brand to life, but would also appeal to their target demographic.
Corporality Global created a unique brand positioning that would extend the company’s reach into the market and secure category leadership.
— Corporality GlobalInstant recognition, steady revenue growth, and category dominance.
Fastgrow instantly stood out from the crowd, efficiently communicating with its target audience and successfully triggering an emotional response that led to increased visibility and revenue.
A scalable positioning strategy, built to move with the market.
While there are several positioning strategies, not all of them complement a financial services firm. Having defined the business imperatives, Corporality Global understood the company’s business goals and formulated a positioning with a clear destination in mind.
We identified the company’s strengths that weren’t visualised before, ensuring our complete brand strategy was scalable and meant to adjust to changing market scenarios.
Comprehensive Brand Research
Conducted in-depth research to identify the company’s hidden strengths that weren’t previously visualised or leveraged.
Crystallization Workshops
Held focus groups and workshops to develop a new brand template focusing on distinguishing emotional and pleasure benefits.
Values & Context Alignment
Based core values in the context that modern customers seek, suggesting possible brand extension regions to maximise category dominance.
Complete Brand Strategy
Evolved a scalable brand strategy meant to adjust to changing market scenarios, ensuring competitors could not disrupt the new positioning.
Role-Focused Specialisation
Targeted particular functions within the organisation to provide role-focused specialised strategies so buyers perceived the company was tuned in to their needs.
A brand that speaks first, and gets remembered.
Fastgrow was able to instantly stand out from the crowd with our brand positioning strategy. The company was also able to efficiently and effectively communicate with its target audience and trigger an emotional response by pulling the right levers in the shortest amount of time.
As a direct outcome of these initiatives, they observed a significant jump in overall market visibility along with a steady increase in revenue.
Instant market differentiationSuccessfully communicated with the target audience by pulling the right emotional levers to drive visibility and revenue.
Ready to give your brand a position competitors can't touch?
BUSINESS TO THE
NEXT LEVEL?
We provide strategic consulting to businesses worldwide. Want to expand your business globally, or want to achieve great success in your respective industry? We got your back.