LIQMET
Digital Transformation Improves LIQMET's Marketing Performance
LIQMET liquid metal company worked with Corporality Global to create a brand-new platform that would provide a better consumer experience. We delivered through the Interactive Blueprint strategy.
A brand-new platform built to give LIQMET's customers the modern experience the liquid metal industry demanded.
Legacy infrastructure was holding back LIQMET's customer experience — and its future.
LIQMET, a liquid metal company, was operating in a niche where competition may seem limited but is rather fierce. The company was unable to provide the smooth digital experience that customers have grown to expect. This is due to an old infrastructure that was non-optimised for a modern digitised presence.
As a result, they asked Corporality Global to assist them in developing a new strategy to position them as a digital-first company. Following a review of incremental ways to improve old systems, the goal was set to create an entirely new platform that would provide a greater client experience.
"We put LIQMET in a position where it could lead industry disruption instead of becoming its victim."
— Corporality GlobalMore visitors, more interactions, one platform built to convert.
LIQMET dramatically increased its visitor percentage and customer interactions. The new platform operates as a slick sales conversion funnel, allowing the company to lead industry disruption rather than fall victim to it.
An Interactive Blueprint, a dedicated team, one seamless platform.
Laying the groundwork: We used our Interactive Blueprint method to turn strategic use cases into requirements and choose the platform on which LIQMET could create the customer-centric features that will shape the industry's future. The plan was completely customised to reduce risks and provide the company with the required competitive edge.
Establishing the brand: Corporality Global brought together a team of experts inclusive of designers, developers, and writers to draft a strategic master plan that would empower branding messages to provide outstanding branding results.
The Interactive Blueprint
Translated strategic use cases into clear, actionable technical requirements to define the future of LIQMET's digital presence.
Platform Selection
Identified and customized the ideal digital platform capable of hosting customer-centric features while mitigating transitional risks.
Strategic Master Plan
Assembled an integrated team of designers, developers, and writers to overhaul the brand messaging for maximum market impact.
Seamless Tech Transition
Implemented the most up-to-date technology stack, ensuring the migration from the old infrastructure to the new version was flawlessly executed.
Conversion Funnel Optimization
Structured the newly launched platform to function as a slick sales funnel, enabling sophisticated cross-selling and dynamic pricing.
A platform that turns visibility into lasting competitive advantage.
LIQMET’s new platform dramatically increased the percentage of visitors and customer interactions. The company was now better equipped to rule by price comparison and the solution further let them focus on other innovations.
The key to our blueprint selection was the integrated team of experts at Corporality Global who also enabled us to understand the time and effort required to deliver the innovation.
Dramatically increased visitor percentageA slick sales conversion funnel was established, allowing for sophisticated pricing, cross-selling, and a rebound in overall consumer experience.
Ready to modernize your platform and lead your industry?
BUSINESS TO THE
NEXT LEVEL?
We provide strategic consulting to businesses worldwide. Want to expand your business globally, or want to achieve great success in your respective industry? We got your back.