Meyer West IP
Strategized Blog Posting & SEO Improves Website Traffic
Meyer West IP is an Intellectual Property firm based in the Hills District of Sydney. They sought help from Corporality Global to improve their website traffic through targeted content and search engine optimisation.
Turning niche IP expertise into accessible content that drives measurable, compounding organic growth.
Complex IP content, made accessible and search-optimised.
Meyer West IP’s services are specifically targeted to those who are needing guidance on patent and intellectual property. Because of this highly-niche market, it is difficult to find a partner who will be able to help them break down complex information into educational pieces that will be useful for their audience. This is where Corporality Global came in.
Content marketing is a strategic marketing technique that focuses on producing and delivering valuable, relevant, and consistent content to attract and maintain a specific audience.
— Corporality GlobalConsistent traffic growth, powered by content and SEO.
The firm increased their website traffic, gained more high-quality backlinks, and provided highly useful content to prospects. They achieved a steady traffic growth of at least 38% year on year.
A content and SEO strategy built for a niche audience.
Corporality Global, an international marketing and management consulting firm, are experts in capitalising content to drive awareness and in the long run, revenue. They were quick enough to create a well-thought-out content marketing strategy for Meyer West and started crafting targeted pieces that aim to inform and drive conversions.
Simply put, search engine optimisation involves strategies to make a web page rank higher on search engine results pages such as Google. Corporality Global did this for Meyer West through generating backlinks, improving the website’s meta data and targeting specific keywords for the blogs.
Content Strategy
Created a comprehensive content marketing strategy focused on producing and delivering valuable, relevant, and consistent educational pieces.
Targeted Copywriting
Crafted targeted blog pieces aimed at informing prospects, simplifying complex IP laws, and ultimately driving conversions.
Search Engine Optimisation
Implemented technical SEO strategies to make the web pages rank higher on search engine results pages such as Google.
Metadata Enhancement
Improved the website’s meta data and targeted specific, high-value keywords for all published blogs.
Backlink Generation
Executed a continuous link-building campaign to generate high-quality backlinks and boost overall domain authority.
Turning technical expertise into steady, compounding growth.
Thanks to Corporality Global and Meyer West’s partnerships, the leading trademark attorneys were able to increase their website traffic, gain more backlinks, and provide useful content to both prospects and existing customers.
There’s a steady growth of at least 38% in traffic year on year, while the team is regularly on the lookout for quality backlinks.
38% YoY Traffic GrowthSignificant improvements in search engine rankings, regular quality backlinks, and highly engaging educational content.
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