Design Scope Calculator
Scope your design project in design credits — see what it costs, how long it takes, and whether a one-off project, pay-per-request or a monthly design package fits best.
Your Design Project
Pick the kind of project for a typical scope, then change the quantities to match what you need.
Logo, mini guideline and launch assets.
Design complexity
Clean, brand-aligned design — the credit guide as published.
Deliverables
How many of each you need. One-off = part of this project. Per month = needed every month.
Brand
Logo design (essential)
5 credits each · Primary logo, colour palette and basic typography.
Logo & visual identity system
10 credits each · Logo suite, colour system, typography and brand assets.
Mini brand guideline
6 credits each · Short guide: logo use, colours, fonts.
Comprehensive brand guideline
8 credits each · Full guide covering every brand application.
Digital
Social media graphic
1 credit each · One post, story or carousel slide.
Digital ad creative
1 credit each · One Google, Meta or LinkedIn ad design.
Website banner
1 credit each · Hero image or promotional web banner.
Email graphic / header
1 credit each · Newsletter header or email graphic.
Infographic
2 credits each · Data or process explained visually.
Resize / adaptation
0.5 credits each · An existing design adapted to a new size or platform.
Flyer (single or double sided)
2 credits each · Print-ready flyer plus a digital version.
Pull-up banner / poster
2 credits each · Print-ready pull-up banner or poster.
4-page brochure
4 credits each · Folded or bound brochure, 4 pages.
Capability statement (up to 6 pages)
5 credits each · Company profile for tenders and sales.
Presentation & UI
Presentation template (up to 10 slides)
5 credits each · Branded slide template for pitches and reports.
UI/UX screen
2 credits each · One website or app screen design.
Timing
When you need the one-off project delivered.
Compare with hiring
What the same work would cost with your own full-time designer.
Your Design Scope
Estimated project investment
$4,180
One-off project · One brief, one fixed quote
Likely range: $3,762 to $5,016
22
One-off credits
—
Credits / month
7 weeks
Project timeline
$89,570
Saved vs hiring / year
Your Full Design Scope
Every deliverable in credits, the cheapest way to get it done, and how long it takes.
Your scope, credit by credit
| Deliverable | Credits each | One-off | Per month | Credits |
|---|---|---|---|---|
| Logo design (essential)Brand | 5 | 1 | — | 5 |
| Mini brand guidelineBrand | 6 | 1 | — | 6 |
| Social media graphicDigital | 1 | 6 | — | 6 |
| Website bannerDigital | 1 | 2 | — | 2 |
| Email graphic / headerDigital | 1 | 1 | — | 1 |
| Flyer (single or double sided)Print | 2 | 1 | — | 2 |
| Total | 22 one-off | |||
1 credit = $190, the rate in our 20-credit monthly package. A single request has a $910 minimum.
12 months: two ways to get it done
One-off projectBest fit
$4,180
One brief, one quote
Hire an in-house designer
$93,750
Salary + on-costs for 12 months
For a one-off project, paying per project is far cheaper than hiring: $4,180 vs $93,750 a year for a designer.
Project timeline
About 7 weeks from brief to final files. Smaller pieces like social graphics and banners can be ready in 48 hours.
What every deliverable includes
- Custom design — no templates or recycled artwork
- 2 revision rounds on every request
- Print-ready files (300 dpi, CMYK) plus digital versions
- PDF, PNG and JPG, with editable source files where applicable
- Designed within your brand guidelines, or we help build them
- Commercial use of every final design
Get a deeper audit
Turn this scope into a fixed quote
Send us your scope and we confirm every deliverable, the timeline and a fixed price before you commit — no surprises.
Directional estimate in AUD based on your inputs and our design credit guide. Final pricing is confirmed in a fixed quote after we review your brief. Likely range = −10% / +20% for scope changes found at briefing. Timelines assume prompt feedback; rush delivery is available on request. Last updated November 2026.
What the Design Scope Calculator does
It turns a design wish list — logo, brand guideline, social posts, ads, flyers, banners, brochures, presentations, website screens — into a clear scope: how many design credits it is, what it should cost, how long it takes, and the most cost-effective way to buy it.
What you enter
The kind of project, the deliverables you need (one-off and every month), design complexity, your deadline and what a designer would cost to hire.
What you get
Total design credits, an estimated price and range, a timeline from brief to final files, and the best way to buy: one-off, pay per request or a monthly package.
Best for
Owners and marketing managers planning a brand, campaign, event or website — and budgeting design work before asking for quotes.
The methodology
- ›Every deliverable is measured in design credits from our published credit guide — a social graphic is 1 credit, a flyer 2, a brochure 4, a full visual identity 10.
- ›Credits are priced at A$190, the rate in our 20-credit monthly design package. A one-off request has a A$910 minimum, the price of our smallest single job.
- ›A one-off project is one brief and one quote. Monthly work is compared two ways — ordered piece by piece, or covered by the monthly package — and the cheaper fit is recommended.
- ›The 12-month cost of each option is set against hiring your own designer, the same way we compare a build, a retainer and a hire.
Transparent formulas
Design credit guide
Standard complexity. Detailed work is ×1.25 and premium ×1.5. Large or complex projects are scoped individually.
Common Questions About Design Scope
What does the Design Scope Calculator do?
It turns the design work you need — logo, brand guidelines, social graphics, ads, flyers, banners, brochures, presentations or website screens — into a scope in design credits. It estimates the price and a likely range, the timeline from brief to final files, and whether a one-off project, pay-per-request or a monthly design package is the best fit. It also compares the 12-month cost with hiring your own designer.
What is a design credit?
A simple unit for how much design effort a piece takes. A social media graphic or digital ad is 1 credit, a resize is half a credit, a flyer or pull-up banner is 2, a 4-page brochure is 4, a presentation template or capability statement is 5, and a full logo and visual identity system is 10. Credits make scopes easy to compare and budget.
How is the price worked out?
Credits are priced at A$190, the rate in our monthly design package (A$3,800 for 20 credits). A single one-off request has a A$910 minimum. Detailed or premium work uses more credits per piece. The result is a directional estimate — we confirm a fixed price after reviewing your brief.
When is a monthly design package better than paying per request?
When you need design every month. Ordered one by one, small requests each carry the minimum charge, so a steady flow of social posts, ads and resizes quickly costs more than the package. The calculator compares both and recommends the cheaper one. For a single project, one brief and one quote is usually best.
How long does a design project take?
Smaller pieces like social graphics and banners can be ready in 48 hours. A full project typically takes a week of brief and brand discovery (for brand work), about a week of design for every 5 credits, and a final week for revisions and files. Rush delivery is available on request if your deadline is tighter.
Is it cheaper than hiring an in-house designer?
For most small and mid-sized businesses, yes. A designer on A$75,000 costs around A$93,750 a year once super, leave, software and equipment are added. Unless you need a full-time workload of design every month, a project or monthly package costs far less — and you get a team rather than one person.
What is included with every deliverable?
Custom design (no templates), 2 revision rounds per request, print-ready files at 300 dpi in CMYK plus digital versions, PDF, PNG and JPG files with editable source files where applicable, and commercial use of every final design.
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